First Quarter 2025 Sales Overview

Introduction
In the first quarter of 2025, L'Oréal reported impressive sales of 11.73 billion euros, marking a +4.4% increase. With solid growth across all divisions, particularly in emerging markets, L'Oréal continues to outperform the global beauty market. This article highlights key sales figures, growth by region and division, and recent strategic developments.

Key Sales Figures

• Total Sales: 11.73 billion euros
  • Reported Growth: +4.4%
  • Like-for-Like Growth: +3.5%
• Net Impact of Changes: +0.5% from consolidation
• Growth at Constant Exchange Rates: +4.0%
• Currency Fluctuation Impact: +0.4% as of March 2025

Sales by Division

1. Professional Products

• Growth: +1.6% like-for-like; +2.7% reported
• Highlights:
  • Strong momentum in premium hair care
  • Successful launches: Kérastase's Gloss Absolu, Redken's Acidic Bonding Concentrate
  • Outperformed the professional beauty market in Europe and emerging markets

2. Consumer Products

• Growth: +2.3% like-for-like; +2.5% reported
• Highlights:
  • Successful innovations: L’Oréal Paris Glycolic Gloss, Garnier Pimple Patch
  • Strong performance in haircare and skincare
  • Emerging markets, particularly Brazil and India, drove significant growth

3. L'Oréal Luxe

• Growth: +5.8% like-for-like; +7.3% reported
• Highlights:
  • Strong performance across all categories
  • Double-digit growth in fragrances, led by brands like Yves Saint Laurent and Valentino
  • Positive phasing impact from upcoming IT systems in mainland China

4. Dermatological Beauty

• Growth: +2.7% like-for-like; +3.5% reported
• Highlights:
  • La Roche-Posay remains a key growth contributor
  • Successful expansion into new territories, including emerging markets

Sales by Region

Europe

• Growth: +4.3% like-for-like; +4.9% reported
• Highlights:
  • Strong performance in Spain, Portugal, the UK, and Ireland
  • Growth driven by fragrance and makeup categories

North America

• Growth: -3.8% like-for-like; -1.4% reported
• Highlights:
  • Challenging market conditions with softening demand
  • Notable success in fragrances and haircare

North Asia

• Growth: +6.9% like-for-like; +8.4% reported
• Highlights:
  • Continued recovery in mainland China
  • Strong sales in Japan and Korea driven by tourism

SAPMENA-SSA

• Growth: +10.4% like-for-like; +12.2% reported
• Highlights:
  • Broad-based growth across all categories
  • Significant contributions from Australia-New Zealand and GCC countries

Latin America

• Growth: +7.9% like-for-like; +0.4% reported
• Highlights:
  • Brazil and Mexico led the growth
  • Strong results in makeup and haircare sectors

Recent Events and Strategic Developments

Strategic Partnerships

• In February, L’Oréal announced a long-term beauty partnership with JACQUEMUS, complemented by a minority investment.

Research and Innovation

• The inauguration of L’Oréal's new US Research & Innovation Centre, housing over 600 scientists, aims to drive local innovation.

Environmental Commitment

• L’Oréal achieved a ninth consecutive CDP triple ‘A’ score, showcasing its commitment to sustainability.

Conclusion

As L’Oréal navigates a challenging economic landscape, its strong first-quarter performance highlights its resilience and commitment to innovation. With growth driven by strategic initiatives across all divisions, L’Oréal is well-positioned to continue outperforming the global beauty market throughout 2025.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always do your own research or consult a licensed financial advisor before making investment decisions.