HEINEKEN Appoints New Regional President for Africa and Middle East

Introduction
Heineken N.V. has announced the appointment of Guillaume Duverdier as the new Regional President for Africa and the Middle East (AME), effective July 1, 2025. This leadership change comes as Roland Pirmez, who has dedicated 29 years to the company, prepares for retirement. Read on to discover Guillaume's impressive background and Roland's significant contributions during his tenure.

Meet Guillaume Duverdier: The New Regional President

Professional Background

• Current Role: Managing Director of HEINEKEN México since January 2022.
• Career Span: Joined HEINEKEN in 2000, accumulating 25 years of experience.
• Diverse Market Experience:
  • Managed operations in Tunisia, Egypt, Poland, Spain, and Mexico.
  • Demonstrated strong business acumen across various market archetypes and complexities.

Achievements at HEINEKEN México

• Financial Growth: Accelerated financial results significantly.
• Retail Expansion: Oversaw the expansion of Six, HEINEKEN México’s retail chain, to 17,000 stores.
• Digital Transformation: Championed digital initiatives in sales.
• Sustainability Leader: Achieved top performance in efficient water use, setting benchmarks globally.

Leadership Philosophy

Dolf van den Brink, CEO and Chairman of the Executive Board, praised Guillaume for his commitment to excellence and ability to lead with both heart and discipline, ensuring a smooth transition into his new role.

Celebrating Roland Pirmez: A Legacy of Leadership

Career Highlights

• Global Experience: Began his career in Africa, including the Democratic Republic of Congo, before joining HEINEKEN in 1996.

• Key Positions:

  • Managing Director of Angola.
  • General Manager of Thai Asia Pacific Brewery (1998-2002).
  • CEO of HEINEKEN Russia until 2008.
  • CEO of Asia Pacific Breweries, driving growth in the region.

  Contributions as Regional President

• Navigating Challenges: Led the AME region through volatility, including the COVID-19 pandemic and major currency devaluations.
• Strategic Acquisitions: Oversaw the acquisition of Distell and Namibia Breweries Limited, creating Heineken Beverages in Southern Africa.
• Innovative Growth Strategies: Developed multi-category portfolios and digitized the route to consumer, enhancing market share and customer satisfaction.

Farewell Note

Dolf van den Brink expressed gratitude for Roland's exceptional team-building skills and his unwavering passion for the business, wishing him a well-deserved retirement.

About HEINEKEN

HEINEKEN is the world's most international brewer, renowned for its extensive portfolio of premium and non-alcoholic beer and cider brands. With over 85,000 employees, HEINEKEN is committed to innovation and sustainability through its "Brew a Better World" initiative. The company operates in more than 70 countries, embodying a strong presence in both developed and emerging markets.

Key Facts:

• Total Brands: Over 340 international, regional, local, and specialty beers and ciders.
• Global Vision: Aims to inspire a better world through the joy of true togetherness.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always do your own research or consult a licensed financial advisor before making investment decisions.