Global New Material International Completes Landmark Acquisition of Surface Solutions, Expands Asia-Pacific Headquarters
Global New Material International Finalizes €665 Million Acquisition, Launches Asia-Pacific Headquarters
Global New Material International Holdings Limited has officially concluded its significant €665 million cross-border acquisition of the global Surface Solutions business, known as Susonity, from Merck KGaA. This important milestone was celebrated with a grand ceremony set against the scenic backdrop of West Lake in Hangzhou, China, where the company also inaugurated its Asia-Pacific headquarters in Tonglu, Hangzhou.
Strengthening Corporation Investment and Global Reach
This major transaction marks the largest cross-border deal in China’s pearlescent materials sector, reinforcing the role of Zhejiang-based companies in integrating into the global industrial supply chain. The strategic move aims to boost their influence within the international value ecosystem, showcasing how Chinese firms are advancing from simple exporters to key players in global technology integration.
Technological Innovation Meets Global Expansion
The ceremonial event, themed “As One We Rise, Together We Shine,” highlighted Global New Material International’s commitment to innovation and global connectivity. Utilizing advanced virtual imagery and dynamic lighting, the ceremony visually depicted the unification of key business locations in China, Germany, and throughout the Asia-Pacific region. This integration mirrors the company’s focus on real-time collaboration and investment and analysis across international markets.
Driving Innovation Across the Materials Industry
Su Ertian, Chairman and CEO of Global New Material International, emphasized that this acquisition is not only a crucial step in the company’s global expansion but also signifies a broader transformation in China’s materials industry—from a role of technology followers to value co-creators.
Johannes Baillou, Chairman of Merck’s family board, praised the partnership, viewing the deal as a model for China-German business collaboration.
Advancing Systematic Globalization: Comparison of Investment Companies
For Zhejiang’s dynamic corporate landscape, this acquisition presents a vivid example of moving beyond outward investment toward strategic, systemic globalization. Companies in the region are now leveraging capital, technology, and brand building to acquire critical assets and strengthen their companies portfolio through cross-border investment. This sets a benchmark for the comparison of investment companies seeking to lead on a global scale.
Strategic Vision for Global Supply Chains
During the “Global Development and Cross-Border Integration Forum,” company leaders and industry experts discussed how new investment strategies are reshaping the global materials value chain. Topics included the co-creation of technology, global compliance, and the importance of fostering a multi-cultural business environment. The dialogue highlighted the evolving role of Chinese firms in setting international standards.
Following its acquisition of South Korea’s CQV in 2023, Global New Material International continues to build a world-class supply chain with Europe as its technology center and Asia-Pacific as its efficiency hub—implementing a “China-Europe dual engine with Asia-Pacific synergy.”
A New Era of Multi-Market Advancement
The conclusion of the ceremony signals not only the end of an event but the beginning of a transformative journey, where Zhejiang’s entrepreneurs exemplify the move from product exportation to creating globally integrated business ecosystems. Through innovative investment and analysis, Chinese companies are embarking on a path of mutual advancement and multicultural collaboration across diverse markets.
This content is for informational purposes only and does not constitute financial advice.
