Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase

Introduction
Premion, a leader in premium CTV/OTT advertising solutions, has announced significant enhancements to its advertising capabilities. This expansion aims to optimize cross-channel campaign performance for regional and local advertisers. With the integration of Octillion, Premion is set to revolutionize how advertisers engage with audiences by providing a robust demand-side platform (DSP) that emphasizes privacy and precision in targeting.

Key Features of Premion's Expanded Capabilities

1. Enhanced Demand Side Platform (DSP)

• Privacy-Focused: A cookieless platform designed to enhance audience targeting.
• Device Graph: Facilitates seamless identity resolution for improved campaign performance.
• Unified Attribution Tools: Allows brands to track the full customer journey across multi-touch marketing campaigns.

2. Omnichannel Advertising Solution

• Unified Strategy: Integrates CTV with video, audio, display, and retargeting.
• Flexibility: Offers advertisers the option of managed services or programmatic buying.

3. Co-Op Advertising Revolution

• Maximized Performance: Eliminates competition among campaigns, enhancing return on ad spend (ROAS).
• Cost Efficiency: Shares advertising costs among brand partners, increasing exposure and brand consistency.

4. Strengthened Publisher Partnerships

• Expanded Collaborations: Engages with major publishers, many new to the local CTV space.
• Local Revenue Growth: Provides differentiated demand to unlock new revenue opportunities in local markets.

5. Commitment to Brand Safety

• TAG Platinum Status: Achieved multiple certifications for brand safety and fraud protection, reinforcing trust in its advertising environment.
• Certified Against Malware: New certification from the Trustworthy Accountability Group (TAG).

Industry Insights

Daniel Spinosa, President at Premion, emphasizes the importance of local relevance for advertisers. He states, “Consumers have embraced streaming for its convenience, choice, and control, making CTV the fastest-growing ad channel.” With these enhanced ad-tech capabilities, Premion aims to drive automation, improve data-rich targeting, and unify attribution, distinguishing itself in a competitive landscape.

About Premion

Founded in 2016 by TEGNA Inc., Premion serves as a premium CTV/OTT advertising platform tailored for regional and local advertisers. It has garnered numerous accolades, including the TAG Platinum status and multiple industry awards for its innovative advertising solutions. With a local-first approach, Premion continues to prioritize premium content, brand safety, and measurable outcomes.

Conclusion
Premion's recent enhancements position it as a frontrunner in the CTV advertising space, offering innovative solutions that cater to the evolving needs of advertisers and publishers alike. With a commitment to privacy, performance, and local relevance, Premion is well-equipped to lead the next growth phase in omnichannel advertising.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always do your own research or consult a licensed financial advisor before making investment decisions.